Our Story
In the vibrant town of Yamzan, Bahawalpur, a determined college student named Usama Ashraf saw an opportunity that would change his life. After completing his intermediate studies in 2018, he noticed a significant demand for stylish and affordable footwear among his peers. Inspired by this need, Usama took a bold step and founded his own brand: Daisy.
With just Rs. 500 in his pocket, Usama began by importing shoes from local manufacturers, carefully selecting designs that resonated with the youth. He established a strong online presence, utilizing social media platforms like Instagram and Facebook to showcase his imported collection. His engaging posts quickly attracted attention, and orders started flooding in from across the country.
Usama's keen understanding of fashion trends and customer preferences helped Daisy carve out a niche in the competitive market. His commitment to quality and affordability resonated with young shoppers, making Daisy a go-to brand for trendy footwear.
As the brand gained popularity, Usama recognized the potential for growth. To enhance Daisy's reputation and cater to evolving fashion demands, he made a pivotal decision: to start manufacturing his own shoes. This transition allowed him to maintain quality control and create unique designs that truly reflected the essence of Pakistani culture.
By 2023, Daisy had evolved into a brand that not only imported but also crafted stylish footwear, offering a wide range of options from chic sandals to trendy sneakers. With multiple successful outlets planned across key cities in Pakistan, Usama's vision was becoming a reality.
Today, Daisy is a flourishing name in the Pakistani footwear industry, backed by a strong online sales platform and a growing network of physical stores. Usama Ashraf's journey from a college student importing shoes to a successful entrepreneur creating his own line is a testament to his hard work, creativity, and unwavering belief in his brand. With plans for further expansion and innovation, Daisy is set to leave a lasting impact on the world of footwear in Pakistan.
With just Rs. 500 in his pocket, Usama began by importing shoes from local manufacturers, carefully selecting designs that resonated with the youth. He established a strong online presence, utilizing social media platforms like Instagram and Facebook to showcase his imported collection. His engaging posts quickly attracted attention, and orders started flooding in from across the country.
Usama's keen understanding of fashion trends and customer preferences helped Daisy carve out a niche in the competitive market. His commitment to quality and affordability resonated with young shoppers, making Daisy a go-to brand for trendy footwear.
As the brand gained popularity, Usama recognized the potential for growth. To enhance Daisy's reputation and cater to evolving fashion demands, he made a pivotal decision: to start manufacturing his own shoes. This transition allowed him to maintain quality control and create unique designs that truly reflected the essence of Pakistani culture.
By 2023, Daisy had evolved into a brand that not only imported but also crafted stylish footwear, offering a wide range of options from chic sandals to trendy sneakers. With multiple successful outlets planned across key cities in Pakistan, Usama's vision was becoming a reality.
Today, Daisy is a flourishing name in the Pakistani footwear industry, backed by a strong online sales platform and a growing network of physical stores. Usama Ashraf's journey from a college student importing shoes to a successful entrepreneur creating his own line is a testament to his hard work, creativity, and unwavering belief in his brand. With plans for further expansion and innovation, Daisy is set to leave a lasting impact on the world of footwear in Pakistan.